Chloe Mogg had a very busy period – despite all the incredible things happening lately. She released her new single “Judgement Day” to rave reviews, played three online gigs to thousands of views, given interviews to BBC while also reviving music of other artists for several musical publications. It was a high time that Vanadian Avenue would sit down with Chloe to speak to her about her music, keeping busy while in isolation, fighting for the rights of artists with disabilities and her achievements.
We are happy to tell you that despite her hectic schedule Chloe found time to answer our questions.
Signature rainbow hair and an unique vocal range earned you a nick name “a bird of paradise” and recognition of gig goers in West Midlands. Please introduce yourself to the readers of Indieterria.
Chloe Mogg: (laughs) Thanks! I’m Chloe Mogg, a singer-songwriter, multi instrumentalist and music journalist with a passion for creating, finding new music and being as colourful as possible! Thanks for running this interview with me!
Your started to draw attention very early on. In 2016 you were voted Wyre Forest Young Musician of The Year – alongside with Hannah Law as “Wyldwood”. At that time you were still in college. In music business with great talent comes big pressure. Is it easy to deal with expectations of audience and press?
Chloe Mogg: Expectations and pressure used to really get to me, to the extent of not knowing what path to go in. I think the best advice to stick by is, if you’re enjoying your own music that you’ve created, then you’ve got to be doing something right. If everyone else likes what you’re doing, then that’s a bigger bonus. I must be doing something right because I’m gaining a strong following now!
One review called you a music critics` worst nightmare – you cite Jeff Buckley, Bjork, Frank Zappa, Herbie Hancock, Esperanza Spalding and Nora Jones as your inspirations. On top of that you are known for your own version of Status Quo’s “Pictures Of Matchstick Men” . We won`t even try to squeeze you into one musical genre – but how important is having a broad knowledge of music and different techniques for a performer?
Chloe Mogg: Being a music journalist, I listen to A LOT of genres. My go to music is dream-pop, trip-hop, jazz fusion and acoustic folk. I think it’s important to have a broad knowledge just like an artist would use different colours to paint on a canvas. As a musician, you have all these colours (genres) to experiment with.
In 2019 you released your debut EP “Thalamus” earning airplays from BBC Introducing and BBC 6 Music. The latter happened after somebody handed your CD to Steve Lamacq at a gig. He also described you as a powerful musical figure. That must have been quite a proud moment for you as an artist.
Chloe Mogg: Definitely one of the highlights of my career so far! Still haven’t come down from that cloud yet and don’t think I ever will!
Besides your musical career, you are also a journalist championing young and upcoming acts though reviews and press articles and you run a series of gigs Female Voices Night at the iconic Birmingham venue Tower of Song. You put a lot of effort to support other artists.
Chloe Mogg: Yeah for sure. I support independent artists looking for more coverage in the industry. Female Voices Night has really blossomed into supporting females across the country (even touring artists) to have a platform where they can showcase their songwriting and storytelling. I think us unsigned artists must stick together because it’s a tough industry to break into, plus, I just love helping others out.
You are very vocal about your struggles with health issues, especially ME. There is no cure at this moment for the illness and the pain and fatigue can severely impact your ability to perform. Musicians with long term disabilities are facing many obstacles in the music industry. If you could propose any changes or improvements that could be introduced to help them, what would they be?
Chloe Mogg: I’ve been quite lucky so far with gigging and also cancelling gigs before, due to my health, because people have understood. There was one time though when mid set at a show last year I had a flare up with M.E and Fibromyalgia, causing anxiety to spark. So I went outside to catch a breath and to compose myself to going back inside and finishing my show off, only for the manager of the venue to come outside and call me a ‘disappointment’ and that I should go back inside and tell everyone I’m not playing anymore. I repeatedly told him what was wrong and he wasn’t having any of it. He was very rude and horrible, causing me to have a full blown panic attack. Anyway, the change and improvement that I’ve always dreamt of is for people to fully understand invisible illnesses. It bugs me that you can’t “see” what’s wrong, but I can tell you now, it’s THERE.
Your newest single is called “Judgement Day” and was released on 14th of March. It signals a brand new direction for you – more electronic, trip-hop like. Is it just one time experiment or are you planning to properly investigate this new path?
Chloe Mogg: Trip-hop has always been a passion of mine and one of the main music styles I listen too. I’m trying to incorporate that style into my studio work more, for example; creating groovy drums to sit behind my main music. “Judgement Day” came out more electronic based than I had hoped, but I’m still really proud of it. It was more of an experiment that came out well and I decided to release it. I have other tracks in the pipeline that are more “true” to my style. I’m definitely still sticking with my alt-rock/folk-grunge sound, but I feel that I’m just evolving that little bit more now. (laughs)
During the lockdown caused by the Corona virus outbreak, you came up with idea of organizing a online concert for your fans. The first gig took place on March 21st and another one on 28th of March. What do you think about streaming your shows online? Did you enjoy the experience?
Chloe Mogg: I absolutely LOVE it! I’ve never streamed shows like that before and decided to start during the lockdown otherwise I would have lost my mind. I really enjoyed it and definitely was a nerve-wracking experience too. People of the world are so generous and supportive and I wouldn’t be where I am now without my fans.
Tell us more about your brand new initiative called The 7 Arts Still Exist. What is it?
Chloe Mogg: The 7 Arts Still Exist is a group where creatives can show their talents. It’s also a platform where lovers of creativity can get inspiration and check out other peoples work. During the outbreak, my best friend Amy Crouch and I saw a lot of groups aimed mainly at musicians sharing their songwriting or covers, and noticed there was a community for artists, photographers, dancers, film-makers. Hence why we created the group.
Once the national quarantine is over and things return to normal, you will be back to touring. Are you planning something special to celebrate?
Chloe Mogg: I definitely want to put on a show with an awesome line up to celebrate. Obviously, we’re not sure when the national quarantine will be over and everything will resume back to normal, but I’ve definitely got things in the pipeline for a return!
We try to keep the last questions fun at Indieterria. Let’s imagine you can duet with Jeff Buckley and he leaves the song of choice to you. What is the audience gathered at the legendary Sine going to hear?
Chloe Mogg: Well, firstly…I’d probably be star-struck and be doing goldfish impressions while listening to Jeff. I think the song would have to be “Bloom” by Nick Harper with added harmonies for a duet arrangement. Nick is joint first place with Jeff as my main influences. Check Nick Harper out, underrated artist who is an amazing songwriter.
You can follow Chloe Mogg on socials:
You can also check Chloe`s music blog – MoggBlog
And finally, you may want to support her via Patreon. She does incredible work on the circuit.
Chloe Mogg is just starting to spread her wings and her songs across the land and we will be reporting on her achievements.
We keep saying that the talent on the Birmingham scene is incredible so all your pluggers, music scouts and labels – once the lock downs are done send your people in. We will be very loud in Second City you will not miss it. What you may find is a ton of musical gems ready to be signed. We mean – how can you NOT want to sign Chloe Mogg on the spot?