As music scounts, the team at Vanadian Avenue, is always looking for new talents and exciting new music. We hunt high and low to bring artists with potential to the light and present them to our community. Sometimes we have to go to the dive bar to descover a gem, sometimes we receive an email with a great tip and in many cases, we hear from others in the business. Photoghraphers, managers, writers, bloggers, label owners – they all have their eyes opened as well and a word can spread quickly if a new talent is found.
The Howlers, a trio from London, were introduced to us by our good friends at These Bloody Thieves Records and after hearing their new single, “La Dolce Vita” we quickly understood why the label was praising them so highly. We sat down with vocalist, Adam Young to ask him about their music, background and their influences to learn more.
Official bio: Formed in May 2018, London’s Desert Rockers The Howlers have gone on to receive critical acclaim for their ferocious live performances and determination to uproot the current foundations of popular music, and are quickly emerging as one of the UK’s must see bands. Their debut single entitled “La Dolce Vita” is vailable to stream and download on all digital platforms. You can order the limited edition 7” heavy weight vinyl & “orange” casette at: https://smarturl.it/thehowlers
Clash Magazine says The Howlers have confidence of Arctic Monkeys and animalistic charms of The Cramps. Please introduce yourselves to the readers of Indieterria.
Adam Young: The Howlers are Adam Young on vocals and guitar, Guus ter Braak on bass and Cameron Black on drums. We have coined the term “Desert Rockers” as a description of who we are.
We have to say the band is having a month that other acts can only dream about: you signed to These Bloody Thieves Records, released a single and the video debuted though The Clash website smashed 10 000 views in less than 48 hours. The Howlers did not just take off – you sky rocketed! Are you able to catch up with everything that has been happening around you?
Adam Young: It has been about 4 days since we released our debut single and we’ve achieved so much with Radio 1, Radio X, Clash Magazine and others. The views our video has racked up, everything has been a bit surreal. I have to admit, it has been a bit of a struggle to keep up with everything but were lucky enough to have a team around us of amazing people who are as much part of this band as we are.
The video to “La Dolce Vita” shows you being observed while playing in an empty theatre. It has a very dystopian feel to it. It was directed by Sam Crowston (The Blinders, The Pagans S.O.H, The Surrenders). How do you remember making of the video?
Adam Young: All I remember is it being an incredibly long and exciting day. We filmed the video in Sheffield so we drove up there and then back to London in the same day in order to try get to a gig that evening. The theatre was an amazing space that Sam found but I’m still washing chalk dust off my equipment (laughing). Sam is incredible. He’s one of the best content creators out there at the moment and a great lad too. He made the day a good laugh and he works his little northern arse off so we can’t thank him enough.
Your single comes with a striking black cover with an emblem of a cowboy throwing his lasso into the air. Visual presentation of a record is often not appreciated enough. Please tell us who designed the sleeve?
Adam Young: Between Sam, ourselves and a host of illustrators, we must of created 50+ designs and nothing really hit home. We got close but no cigar so in the end, I ended up doing it. I just sat down with my laptop and taught myself everything I would need to do, to get what was in my head onto the page.
“La Dolce Vita” comes with a B side, an acoustic and haunting ballad “My Apologies”. We would love to hear the story behind this track.
Adam Young: The track is actually a monologue of how my life was at the time. Nothing was going my way. I was struggling with my mental health, financially and I just couldn’t get a break until I met someone who changed everything. They know who they are and that’s all that matters! The song was never meant to be recorded. I finished it the day before and we were about to pack up and leave the studio and I decided to lay this track down live. And it just happened in one take. I tried to do another one and fucked it up so that’s why “My Apologies” has this raw, primal nature (laughing).
There are two distinctive releases of the single: 7 inch vinyl via Rough Trade Records and an orange limited cassette via Brutalist Records. We can’t believe you bring cassingle back!
Adam Young (laughing): Nothing’s sexier than rewinding cassette though, is there? In all seriousness, we wanted it to be a bit nostalgic and a bit different.
You will be touring relentlessly in support of “La Dolce Vita” around the country. Where can we see you live?
Adam Young: Here, there and everywhere! We are playing the length of the country, going back to some of our favorite cities. We are really looking forward to Hull, Liverpool, Sheffield, London as well as the other cities like Manchester, Southampton, Brighton & Nottingham. Those places have always shown us so much support. People in northern cities are some of the kindest we have met so we are looking forward to playing all the dates really.
You have built a reputation as a live band – your shows are wild, unpredictable and fierce. It would not be an exaggeration to call you one of UK`s must see bands. How do you prepare before the show? Do you have any pre stage rituals or do you prefer to go with the flow?
Adam Young: We do actually. Guus gets shitfaced drunk (god knows how he manages to play) and Cam has his little moment of calm. He warms up and stretches like our very own little Ghandi. I basically act like King Kong banging on my chest getting all pumped up. To be fair, when I start doing that right before we go on, usually one of the boys takes the opportunity to clip me one, giving me a cheeky whack. Bastards!
The Howlers are no strangers to receiving backing from industry heavy weights. BBC Introducing called you “loud and ferocious”, while Jack Saunders of BBC 1 described you as band that is “here to make a difference”. It must have been a proud moment for you to hear your music on the flag ship program on the Beeb.
Adam Young: It was a surreal moment! You know, every band wants to hear their tunes on Radio 1, that’s a given, but to actually achieve it is another animal entirely. We were like excited little school boys. We can’t thank Jack and the BBC enough, as well as John Kennedy for playing us on Radio X. They are all worthy of a few beers in our books.
There is a saying in the music industry that manager is make or break of the band. But having a right label is also critical. Please tell us about your relationship with These Bloody Thieves? You are label mates to some of the best new acts on indie circuit, including another London band that we admire – False Heads.
Adam Young: These Bloody Thieves have been amazing with us! Rob Hirst, the owner, has a heart of gold and he knows we love him. We had a lot of interest in the early days of the band but Rob was the first person we met and spoke with that wore his heart on his sleeve. He gives everything and allows us to be creative in our own way. The first time he saw us, we played the same night as Arctic Monkeys in Sheffield. The venue was dead as a result but Rob stood front and centre. He’s like another father figure alongside our manager Mike. We couldn’t ask for a better bunch of lads to work with. I know our label mates like The C33’s, Feral Family & False Heads all appreciate his hard work. Someone get the man a drink!
In a recent interview with The Line of Best Fit you described “La Dolce Vita” as a song that is about being yourself no matter what. You also spoke about being ridiculed and ostracized for trying to find your own way. If you had a chance to speak to those who did not believe in you in the past – what would you want to tell them?
Adam Young: I wouldn’t want to tell them anything to be honest. I bumped into someone in the pub recently and whilst asking me what I was up to, they turned round to me and said: “You should be thanking me really then, for bullying you at school”! What do you say to that? Guess that sums up my home town very well. There’s an old saying round here that goes “strong in arm, thick in head”. I never understood the meaning until that moment I stood in a ropey boozer with a second rate pint…finally all clicked! (laughing)
Last (in) famous question. We have some tough competition for the next PM recently. If you were able to govern the country for one day – what would you do? What policies would be important to you?
Adam Young: That’s a good question. I really wouldn’t want to govern to be honest. Inevitably, whoever comes to power, never lives up to what they promise. As a working class member of society, I’d say leveling the playing field a bit would be a good place to start. There’s no need for corporate bigwigs to get million pound bonuses when there are queues at the dole office and we have teachers and doctors using food banks. I guess I would go full Robin Hood. Green leggings and all!
“La Dolce Vita” is out now on 28th of June and the band will be on tour with shows in Sheffield (Cafe Totem) on June 21st, Liverpool (Jacaranda Records) on June 22nd, their home town (London) at the Macbeth on June 28th, Southhampton (The Heartbreakers) on June 29th and Brighton (Hope and Ruin) on June 30th. July will see them play in Hull, Manchester, Notthingham, Tramlines Festival and many others, so visit their websites for more details.
The summer is very busy for the lads so catch them on the road. We give them a full seal of A&R approval and 4 stars of of 5 (and that’s unheard of). Nah, only kidding! It’s full 5 stars and a hug!
Till next time,