Nothing makes us happier at Vanadian Avenue than when an emerging artists we admire, are going viral. And when that happens, we are always ready to take screenshots, write down the links and put it together into a nice, tidy database. You may ask why do we do it for? The answer is very simple: young bands very rarely get exposure that established artists are getting all the time. Interviews, reviews, media mentions, high profile links, plays – everything counts in the perfect world of social media. If you are not visible, it’s hard to get to new fans, it’s hard to interest a label in your music, and it’s almost impossible to get yourself signed.
Exposure is essential at the beginning of every career and if it happens for the right reasons, you are a winner. And Cambridgeshire based trio, Idealistics are definitely going viral for one of the best reasons we have ever heard – fighting for musicians with disabilities and long term illnesses.
Ali Hirsz, the lead singer of the band suffers from rare form of Ehlers-Danlos Syndrome (EDS). There is no cure for her illness and she has many side effects that make her daily life very difficult. Because of the rarity of her condition, she is being fed with a pump that goes directly into her heart. Earlier this week, Ali underwent a serious emergency heart operation, but before going to hospital, she sat down with Catherine Wylie from PA Media Group to discuss her aliment, prejudice associated with disabilities and difficulties musicians with long terms illnesses face. Her openness, honestly and frankness made the interview such a good read that it was picked up by many sources, and we truly hope so the music industry will pay attention!
We are pleased to report that operation went well and Ali will now begin a long process to recovery. Her fans were of course updated on the band’s official Facebook page:
The interview was featured on three popular national news pages: AOL, Yahoo News and Talk Talk News that are visited by millions of readers daily. Please see the breakdown of the campaign (with screens) we prepared below.
After appearing in the national news, Ali conquered local titles as well! The article appeared in more than 460 local newspaper and we are incredibly proud that what she had to say resonated strongly with so many readers.
We have chosen several newspapers to show you that Ali’s story reached every part of the United Kingdom, including Ireland, Gibraltar, Isle of Wight and remote parts of Scotland. And West Midlands of course (Hello Worcester News!)
We would like to thank to Lyle Bignon of Birmingham Music Coalition, who put Ali in touch with the PA Media Group team, Catherine Wylie for speaking to Ali on such a short notice, Richard Canham, the Deputy Head of Video at PA and to Dominique Hirsz and George Gillott of Idealistics who were absolute sweethearts keeping everyone’s spirits up.