Chloe Mogg and Amy Crouch – In the service of the 7 Arts

Dear Readers,

Number 7 always had magical prosperities. It was the lucky number in many Western and Eastern cultures. There were 7 Wise Men in Greece, River Styx encircled Hades seven times to protect the underworld. 7 principles of higher education in the ancient times were known as Artes Liberales. Christianity introduced the concepts of 7 Deadly Sins and 7 Heavenly Virtues. Modern times are also filled with all things seven: Seven Up (we are only kidding!), 7 Samurai, The Magnificent 7, seven books in the Harry Potter series and of course the seven pillars of the modern art: Architecture, Sculpture, Painting, Literature, Music, Performing and Film.

The world of art is not always appreciated as it should be. With rampart capitalism on the loose and omnipresent everything-has-to-bring-profit attitude, one has to argue and fight for the funding of concerts, exhibitions, museums and libraries. But when tragedy or unprecedented event happens, such as the corona virus pandemic, everyone turns to the arts for comfort. Music and films are helping millions to get through and we really hope the calming nature of art will not be forgotten once the dust settles.

The 7 Arts Still Exist Online Festival small poster

In the meantime, artists of any kind are doing what they have always done – they make the world more bearable with their craft. And on local level, we have two young girls who are proving that the seven traditional arts are alive, well and kicking even in the digital age.

Chloe Mogg and Amy Crouch organized the first West Midlands Online music and arts festival last week. It took place on 18th – 19th of April and brought together performances from 36 musicians and more than 20 artists. As you can imagine, it was a great success. More than 24.000 people tuned to watch the performances, the event was shared more than 200 times, hundreds of comments were posted on social media and the online art exhibition was seen more than 1000 times. 24 thousand people is enough to fill a big stadium, so if it was a real gig, the festival would have been a sold out affair.

We want this blog entry to serve a specific purpose. To show that artists can do very well online performing from their own bedrooms, and those who are organizing such events, should know how much they are able to achieve. And hopefully the success of  The 7.A.S.E Online Music & Arts Festival will be a great example how to go viral while streaming.

Pretty in Pink – the big poster with all performances listed

1. Organizational team:

As, we have mentioned that the online festival has been the brainchild of two young women. Best friends, collaborators and both equally talented:

Chloe Mogg – Singer, songwriter, journalist and producer. Delivering a mixture of musical influences, Chloe Mogg creates a spacious journey that will take you through all the emotions of music. As a young singer-songwriter with “parrot” hair, she brings life and colour to her performances. Known for her quirkiness and smile, she haunts the audience with her ability to tell a story with only her voice, guitar and ‘strange’ effects. With influences from Jeff Buckley, Nick Harper, Alanis Morissette and Marika Hackman to name a few, Chloe showcases a wide range of inspirations. Supporting artists such as Nick Harper, Jon Gomm & Quill, and playing hundred’s of festivals all over the UK (including Lakefest, Moseley Folk & Arts Festival, Avebury Rocks, Leamington Peace Festival), Chloe’s in her natural habitat on stage. With debut EP “Thalamus” getting radio play on BBC Radio 6 & BBC Introducing Hereford & Worcester, the songwriter has recently released her first single in 2 years “Judgement Day” which sees her experiment in an electronica/trip-hop world. Currently the songstress is in the recording process of her debut album due for release October 2020, the debut album will see all her influences in one place and will become her most diverse work yet.

Facebook: https://www.facebook.com/chloemoggmusic/
Twitter: https://twitter.com/ChloeMogg
Instagram: https://www.instagram.com/chloemogg/

Chloe Mogg with her festival make up on

Amy Crouch – Artist and designer. “My work challenges the traditional conventions of painting. The visual elements of the paintings are geometric and abstract in creation however, the physical form of the canvas is manipulated and changed in order to affect how these simple geometric shapes look. In doing this, the focus is always still on the fact that it is a painting and when I’m pushing the boundaries of the canvas, I’m always thinking about how far I can push those boundaries without it no longer being a painting.”

Amy graduated from University of Worcester in Novembert 2018 and won the Meadow Arts Prize 2018. Her exhibitions have included the Degree Show 2018 at University of Worcester and the Parallax Art Fair in Kensington, London. Current exhibition is entitled “Nothing is Square pt2” and is based at Shipton Street Gallery.

Website: https://www.amycrouchart.co.uk/
Facebook: https://www.facebook.com/amycrouchart/
Instagram: https://www.instagram.com/amycrouchart/

Amy Crouch – with one of her artworks

2. Radio stations:

Everyone of us knows the song “Radio GaGa” by The Queen with its most famous line: “And everything I had to know, I heard it on my radio”. In times of corona virus, except for the internet, radio is the most important source of information, music, news and everything else. And being mentioned by popular DJ’s or being interviewed on air is a huge boost for any event.

Chloe Mogg has an impressive musical resume having been played at BBC 6 Music, BBC Introducing in West Midlands and BBC Hereford and Worcester many times. Her work at the online festival has been quickly spotted and that led to her being invited to speak to Kate Justice at BBC HW twice to discuss the event. Sadly we were unable to find the first interview which took place around the 1st of April (not an April’s Fool joke, we assure you!), but we had secured the second one from 15th of April. Chloe was also mentioned by legendary BBC6 Music DJ Steve Lamacq during his BBC Recommends show on 17th of April and finally appeared on BBC Introducing HW with Andrew Marston on Saturday 18th of April during Jack Cattell set being streamed live! You can listen to all clips below:

 

3. Newspapers:

Establishing a proper relationship with press is vital for any artistic endeavour. Local journalists are always on the look out for an interesting topic to cover and an online music and arts festival during a full country shut down, proved to be a real hit.

Worcester News, the leading newspaper in Worcester, has been especially supportive towards the festival. They printed two large articles: one on Saturday 18th of April 2020 in their online edition and another one on Monday, 20th of April in their printed version of the daily paper.

 

You can read the main article at: https://www.worcesternews.co.uk/news/18386422.online-music-arts-festival-promote-artists/
PDF version is available at: Worcester News_page 4 20.04.2020

And once the happy news got out, the sister titles of “Worcester News” around several counties, re-printed the story as well.  In this way, Chloe and Amy went viral from Wales to East Midlands. They appreared in Bromsgrove Advertiser, Kidderminster Shuttle, Tewksbury Magazine, Malvern Gazette, Halesoven News and Droitwich Advertiser among others.

https://www.bromsgroveadvertiser.co.uk/news/regional/worcestershire/18386422.online-music-arts-festival-promote-artists/
https://www.kidderminstershuttle.co.uk/news/regional/18386422.online-music-arts-festival-promote-artists/
https://www.tewkesburyadmag.co.uk/news/regional/18386422.online-music-arts-festival-promote-artists/
https://www.malverngazette.co.uk/news/regional/18386422.online-music-arts-festival-promote-artists/
https://www.halesowennews.co.uk/news/regional/18386422.online-music-arts-festival-promote-artists/ https://www.droitwichadvertiser.co.uk/news/worcester_news/18386422.online-music-arts-festival-promote-artists/

On 23rd of April, another article appeared in Worcester News and Kidderminster Shuttle! This time the journalists praised the festival’s success, attendence and the atmosphere!

Both articles are available at:
https://www.worcesternews.co.uk/news/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/
https://www.kidderminstershuttle.co.uk/news/regional/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/

And as last time, the story has been picked up by number of other titles such as Hereford Times, Droitwich Advertiser, Ledbury Reporter, Malvern Gazette, Halesowen News, Bromsgrove Advertiser and Dudley News. You can see the links to each article below:

https://www.herefordtimes.com/news/regional/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/
https://www.droitwichadvertiser.co.uk/news/worcester_news/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/
https://www.ledburyreporter.co.uk/news/regional/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/
https://www.malverngazette.co.uk/news/regional/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/
https://www.halesowennews.co.uk/news/regional/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/
https://www.bromsgroveadvertiser.co.uk/news/regional/worcestershire/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/
https://www.dudleynews.co.uk/news/regional/18400222.worcestershires-online-music-festival-saw-24-000-viewers-tuned/

Additional mentions came from SLAP Magazine in Worcester and New Noise Magazine:

Slap Magazine screenshot

https://www.slapmag.co.uk/the-7-a-s-e-online-music-arts-festival/

New Noise Magazine screenshot

https://newnoisemagazine.com/news-the-7-a-s-e-online-music-arts-festival-is-set-to-take-place-18th-and-19th-april/

4. Founding:

The 7 Arts Still Exists Festival hoped to raise £250 for future artistic projects. And they managed not only to hit the target by mid Saturday, but collected a round £300 to date – a whooping 122% of their original target! This will help Chloe and Amy to cover their production and advertising costs of another edition of the festival. Hopefully, we can get a real 3 dayer next time!

Fundraiser

5. Arts Gallery:

More than 20 artists participated in the Art Exhibition curated by Amy Crouch and hosted on her personal website. It featured a wide range of styles (graphic design, photography, abstract and mixed media) and attracted more than 1000 views during the weekend. If the opening took place not online but in a traditional art gallery or a museum, people would have been queuing outside of the doors!

We dont think we have a venue that large in Worcester. The exhibition would have to be probably held in the Guild Hall, on both floors!

6. Aftermatch:

With the event completed, comments exchanges, links shared, streams finished and fundraisers reaching their targets – it’s now time to relax and enjoy the festival memories. Luckily we have no wellies to clean and tents to wash! To summarize what has been achieved during those two days, Chloe has created two playlists that contain the majority of the acts that performed.

Please give them a listen. You may discover your next favourite artist.

Soundcloud:

 

And on Spotify:

 

 

Please visit the events socials:

Festival Main Page:
https://www.amycrouchart.co.uk/the-7-a-s-e-online-music-and-arts-festival/music

Festival Arts Gallery:
https://www.amycrouchart.co.uk/the-7-a-s-e-online-music-and-arts-festival/exhibition

The 7 Arts Still Exist group has more than 1200 members already! It can be accessed at:
https://www.facebook.com/groups/the7artsstillexist/

Main event page on Facebook:
https://www.facebook.com/events/2616013701977211/

The event was free but you can still donate in lieu of tickets at:
https://www.justgiving.com/crowdfunding/the-7-arts-still-exist

This of course is not the end! Chloe and Amy are thinking about new editions of the festival. Bigger and better, with more attractions for everyone to enjoy. We will keep an eye open and our hand on the pulse to cover any future events, streams and shows that this dynamic duo will be involved in. Our West Midlands scene is doing very well, despite lock downs, isolation and closures.

See you down the (virtual) front row,
R+M

Indieterria meets The Psycho Relics

Dear Readers,

We wanted to have something special to celebrate a band that means a lot to us. Not only because we are following their career from the very beginning, but also because we call them friends. We will even go as far as to name them some of our favourite people on the planet.

Sometime in 2017 we walked into a gig not knowing who was on the bill and found ourselves mesmerised by a duo called As Mamas – consisting of a drummer and a guitarist. They produced some of the grooviest psychedelia we ever heard and that was a love at the first notes.  Since then we have seen them at least ten times across West Midlands and hosted them on our blog in 2018.

In 2019 the band moved to Brighton, expanded to a five piece and returned with a banger of a single – “Rocking Chair”.  They are The Psycho Relics.

Official bio: The Psycho Relics are a garage rock n roll five piece formed and based in Brighton. Taking influence from the classic rock and psych bands of the 60s and the new age of fuzzed out garage revival. The band  consists of  Harrison Baird-Whitman (vox/guitar), Joseph Devine  (guitar), Daniel Stirrat  (bass), Ed Prideaux  (keys) and  Sam Morley  (drums).

“Rocking Chair” may not re -invent the wheel  but it ticks all the boxes for a great rock and roll song. It brings together all elements that make guitar music so appealing  – the soul, the groove, the beat. It grabs you by the collar and shakes you out from the haze of indifference. You  thought rock was dead? Well check again!  The underground is bursting with talent, revitalized by the youth who picked up instruments and have something important to say.

The Psycho Relics brought psychedelic revival from Birmingham and made sure Brighton noticed. Their first gig sold out on the spot. The reviews for the single are only favourable. The word on the street is that the band has more material and gigs planned in the future and once the lock-downs are over they will hit the stages.

The buzz around Psycho Relics is undeniable. We wanted for a while to sit down with the band and ask them about the relocation, the new line up and the new material. After we sent the questions to Joe Devine and Harrison Baird-Whitman – they came back to us with a whole video instead.

So first time in the history of this blog we have a visual interview – and with people we truly adore to make things even more exciting! Please have a watch. It`s one hell of a ride. Joe and Harrison have wicked sense of humour, they love what they do and they have utmost respect for one another. Actually, they finish each other`s sentences. These are two childhood friends who went on to play the music and make history. And we will be tagging along on that journey, you can bet on it.

You can follow The Psycho Relics on socials:

https://www.facebook.com/thepsychorelics/
https://twitter.com/EdPrideaux
https://www.instagram.com/psychorelics/
https://soundcloud.com/thepsychorelics
https://thepsychorelics.bandcamp.com/
https://open.spotify.com/artist/1BLADGwneSC9u72vsnpHma?si=DZ0vyolkRgmtVqpEEZWxUg

“Rocking Chair” has received favourable reviews from blogs and music magazines:

https://www.badluck.co/music/2020/4/3/bl-premiere-the-psycho-relics-share-rocking-chair
http://www.indiemidlands.co.uk/reviews/the-psycho-relics-rocking-chair
https://moggblog.com/2020/04/11/the-psycho-relics-rocking-chair-review

We will be trying to catch The Psycho Relics live this year.  And boy, this is gonna be legendary.

Big thank you to Joe and Harrison for being awesome. And without sounding cliche – we miss you like crazy.

Mal+ Rita

Indieterria review Brain Food – Brain Food EP

Dear Readers,

We are absolutely gutted that we can only review this EP good three weeks after its release (came out on March 13th 2020) but the world has been in chaos lately. Maybe you noticed… However social isolation has good sides  – you can sit on your ass and listen to a lot of music. We will not complain too much about being four weeks into a self imposed exile then. After all this is what music scouts do anyway if not attending gigs: typing away mountains of text about artists they seen or are about to see.  Plus, the fridge is stocked and we have 24 pieces of toilet roll…So without any more ado, here is the record we will be ranting about on this blog today. Meet the band.

Brain Food:
Liam Mckeown (vox, guitar)
Jakob Cusp (guitar, keys)
William S Carrott (bass)
Connor Doyle (drums, percussion)

Official bio:

Brain Food are a four-piece cosmic psych outfit originally hailing from the suburbs of East Birmingham. Forming in the dying embers of 2017, the band have been making waves with their energetic, spaced-out and shimmering live set. In their brief history they have supported the likes of Insecure Men, Froth, Stonefield, Boy Azooga, Frankie & The Witch Fingers, Dead Coast, Man of Moon and Public Access TV. August 2018 saw the release of debut EP “Get One On”, a DIY project of five tracks recorded, mixed and produced by the band, on their own makeshift record label, Room 15 Records.

Birmingham is known nationally (and internationally if you ever poked your nose outside the disunited kingdom) for having a vibrant psychedelic and garage scene. If you are local we don’t necessarily have to introduce you to the likes of DOXA, Table Scraps, Cherry Pickles, The Cosmics or The Lizards. Chances are you drink with members of those bands more often at The Sunny than we do. However if you don’t hang around Digbeth too often, Second City may be uncharted musical waters. Then you are cordially invited to have a look at this BLOG we did for the scene and check out the playlists. It`s worth it – we will tell you this much.

Brain Food – photography by Psychedelic Eye
https://www.facebook.com/psychedelic.eye.photography

Brain Food are part of the vibrant Brummie scene and their new, self -titled EP is exceptional, in many regards. It is first time in aeons that we had a pleasure to listen to a space psychedelia record. For those who are not into musical genres: space psychedelia (also known as “space rock”) originated in the late 1960`s and is recognised by lengthy compositions with distorted, other-worldly vocals. Hypnotic drums and keyboards often accommodate poetic, mystic and science-fiction themed lyrics. This sub-genre of psychedelic and progressive rock came to prove itself to be very influential, inspiring every musical movement from the 80s onward: grunge, stone rock, shoe gaze to post rock. Early enthusiasts of the space sound were Jimmy Hendrix, Marc Bolan, The Beatles and Pink Floyd. The ground breaking “wah wah” sound was born out of the genre. But we digress…

The band sticks to a very traditional definition of space psychedelia – this record is full of wonderful riffs, mellow if minimal drumming, ethereal vocals and lyrics that evoke emotional and  spiritual sides of humanity. It`s 27 minutes that should be spent lying in the grass on a summer day with your eyes closed and  enjoying the sun on one`s face.

The Brain Food EP cover

Opening the record  is “Poseidon” – although not a leading single – it is a perfect introduction to the EP. The song greets us with a powerful riff and the words “Wake Up – what do you see?”. The low bass and heavy drums giving this track such a groovy, trippy feeling.

Then comes “Canyon Crawler” with its oriental theme and deep, echo like effects. The song changes tempo several times over the course of seven minutes but does not feel too dragging or boring. It is very Beatles-que in nature (meant in the best way possible).

“That Feeling” could give Pink Floyd a good run for their money had Brain Food been born few decades into the past. For some reason we love how the vocals sound  – there is no indication that they have been reinforced but it feels like there is more than one voice singing.

“Cosmic Jones” starts with a wah wah motif to explode into a distorted, quietly beautiful love song. It may be a strange observation but this is the only song that brings outthe fact that Brain Food are a British band. You can hear the strong West Midland accent clearer than on other compositions. Though out  the record you can`t place where the band comes from – they could easily pose for American quartet or  anywhere else in the world. Which adds to the charm of the EP – anyone from any corner of the world could relate. But on “Cosmic Jones”  the band is undisputedly  British. Also its our favourite track from the record. Not related to the fact that we are Anglophiles.

The EP ends with “Forbidden Tongue”. What we really love about this track are those long  guitar solos that are the central part of  composition. Vocals are here relocated to the back seat and treated  alongside with other instruments. Very clever idea.

It`s hard to rate this record. Brain Food do not reinvent the wheel. But  it`s such a strong  space psychedelic release in all its classical glory. And we have a soft spot for all things psychedelic!

This is a kick ass* release and if you can get your hand on it – do so. Hopefully we will get a physical release sooner than later.

*Kick ass is equivalent of at least 4.5 out of 5.

You can follow Brain Food on social media:

https://www.facebook.com/brainfoodofficial/
https://www.instagram.com/brainfoodofficial/
https://brainfoood.bandcamp.com/
https://soundcloud.com/brain-food-650656456
https://www.youtube.com/channel/UCt6TgF0ITsxJjDf3MuNMJKg
https://open.spotify.com/artist/4HqwUXaBaTJafihMSgeRsQ?si=JJ7P8nqqTFqjR5j9Dp6QeA

There is so much happening on the Brum scene we need to possibly consider a larger piece. Brain Food is one of those bands that you need to know if you want to know what`s hot on the indie circuit.

Big thank you to Sophie Hack (Bread Birmingham) for helping us with this review. Apologies for the delay.

M/R

Ali Hirsz – Going viral for the right cause

Dear Readers, 

Nothing makes us happier at Vanadian Avenue than when an emerging artists we admire, are going viral. And when that happens, we are always ready to take screenshots, write down the links and put it together into a nice, tidy database. You may ask why do we do it for?  The answer is very simple: young bands very rarely get exposure that established artists are getting all the time. Interviews, reviews, media mentions, high profile links, plays – everything counts in the perfect world of social media. If you are not visible, it’s hard to get to new fans, it’s hard to interest a label in your music, and it’s almost impossible to get yourself signed.

Exposure is essential at the beginning of every career and if it happens for the right reasons, you are a winner. And Cambridgeshire based trio, Idealistics are definitely going viral for one of the best reasons we have ever heard – fighting for musicians with disabilities and long term illnesses.

Ali Hirsz, the lead singer of the band suffers from rare form of Ehlers-Danlos Syndrome (EDS). There is no cure for her illness and she has many side effects that make her daily life very difficult. Because of the rarity of her condition, she is being fed with a pump that goes directly into her heart. Earlier this week, Ali underwent a serious emergency heart operation, but before going to hospital, she sat down with Catherine Wylie from PA Media Group to discuss her aliment, prejudice associated with disabilities and difficulties musicians with long terms illnesses face. Her openness, honestly and frankness made the interview such a good read that it was picked up by many sources, and we truly hope so the music industry will pay attention!

We are pleased to report that operation went well and Ali will now begin a long process to recovery. Her fans were of course updated on the band’s official Facebook page:

The interview was featured on three popular national news pages: AOL, Yahoo News and Talk Talk News that are visited by millions of readers daily. Please see the breakdown of the campaign (with screens) we prepared below.

NATIONAL NEWS:

AOL:

AOL News

https://www.aol.co.uk/news/2020/04/06/singer-with-rare-condition-urges-music-industry-to-welcome-disab

Yahoo! News:

Yahoo Main Page news – it can’t get better than this!

https://uk.news.yahoo.com/singer-rare-condition-urges-music-113109619.html

Talk Talk:

Talk Talk News

https://more.talktalk.co.uk/news/2020/04/06/singer-with-rare-condition-urges-music-industry-to-welcome-disabled-artists

After appearing in the national news, Ali conquered local titles as well! The article appeared in more than 460 local newspaper and we are incredibly proud that what she had to say resonated strongly with so many readers.

LOCAL NEWSPAPERS:

Article that appeared in nearly 460 local newspapers

Google Search results – Ali is going viral!

We have chosen several newspapers to show you that Ali’s story reached every part of the United Kingdom, including Ireland, Gibraltar, Isle of Wight and remote parts of Scotland. And West Midlands of course (Hello Worcester News!)

Worcester News:
https://www.worcesternews.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Express and Star:
https://www.expressandstar.com/news/uk-news/2020/04/06/singer-with-rare-condition-urges-music-industry-to-welcome-disabled-artists/

The Northern Echo:
https://www.thenorthernecho.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The North West Evening Mail:
https://www.nwemail.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

This is Local London:
https://www.thisislocallondon.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The Evening Express:
https://www.eveningexpress.co.uk/news/uk/singer-with-rare-condition-urges-music-industry-to-welcome-disabled-artists/

This Is Money:
https://www.thisismoney.co.uk/wires/pa/article-8191695/Singer-rare-condition-urges-music-industry-welcome-disabled-artists.html

Dudley News:
https://www.dudleynews.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The Gazette Herald:
https://www.gazetteherald.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The St. Helen’s Star:
https://www.sthelensstar.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Richmond and Twickenham Times:
https://www.richmondandtwickenhamtimes.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The Telegraph & Argus:
https://www.thetelegraphandargus.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The Whitchurch Herald:
https://www.whitchurchherald.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Hereford Times:
https://www.herefordtimes.com/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Salford City News:
https://www.salfordcitynews.co.uk/news/national-news/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

News and Star:
https://www.newsandstar.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Business IQ North East:
https://www.businessiqnortheast.co.uk/cars/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Daily Directions:
https://dailydirections.com/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Oxford Mail:
https://www.oxfordmail.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Swindon Advertiser:
https://www.swindonadvertiser.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The Gazette:
https://www.the-gazette.co.uk/news/national-news/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The  Belfast Telegraph:
https://www.belfasttelegraph.co.uk/news/uk/singer-with-rare-condition-urges-music-industry-to-welcome-disabled-artists-39106200.html

Gazette and Herald:
https://www.gazetteandherald.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

The Gibraltar Chronicle:
https://www.chronicle.gi/singer-with-rare-condition-urges-music-industry-to-welcome-disabled-artists/

Sunday Post:
https://www.sundaypost.com/news/uk-news/singer-with-rare-condition-urges-music-industry-to-welcome-disabled-artists/

Glasgow Times:
https://www.glasgowtimes.co.uk/news/viralnews/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Jersey Evening Post:
https://jerseyeveningpost.com/news/uk-news/2020/04/06/singer-with-rare-condition-urges-music-industry-to-welcome-disabled-artists/

Bournemouth Echo:
https://www.bournemouthecho.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/ 

Isle of Wight County Press:
https://www.countypress.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

 The Argus:
https://www.theargus.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

Chard and Ilminster News:
https://www.chardandilminsternews.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/ 

York Press:
https://www.yorkpress.co.uk/news/national/18360968.singer-rare-condition-urges-music-industry-welcome-disabled-artists/

We would like to thank to Lyle Bignon of Birmingham Music Coalition, who put Ali in touch with the PA Media Group team, Catherine Wylie for speaking to Ali on such a short notice, Richard Canham, the Deputy Head of Video at PA and to Dominique Hirsz and George Gillott of Idealistics who were absolute sweethearts keeping everyone’s spirits up.

Thank you so much!
M+R Dabrowicz

Indieterria meets Chloe Mogg

Dear Readers

Chloe Mogg had a very busy period – despite all the incredible things happening lately. She released her new single “Judgement Day” to rave reviews, played three online gigs to thousands of views, given interviews to BBC while also reviving music of other artists for several musical publications. It was a high time that Vanadian Avenue would sit down with Chloe to speak to her about her music, keeping busy while in isolation, fighting for the rights of artists with disabilities and her achievements.

 We are happy to tell you that despite her hectic schedule Chloe found time to answer our questions.

Chloe Mogg
Photo by Taff Rimages
https://www.facebook.com/taff.rednot.3

 Signature rainbow hair and an unique vocal range earned  you  a nick name “a bird of paradise” and recognition of gig goers in West Midlands. Please introduce yourself to the readers of Indieterria.

Chloe Mogg: (laughs) Thanks! I’m Chloe Mogg, a singer-songwriter, multi instrumentalist and music journalist with a passion for creating, finding new music and being as colourful as possible! Thanks for running this interview with me!

Your started to draw attention very early on. In 2016 you were voted Wyre Forest Young Musician of The Year – alongside with Hannah Law as “Wyldwood”. At that time you were still in college. In music business with great talent comes big pressure.  Is it easy to deal with expectations of audience and press?

Chloe Mogg:  Expectations and pressure used to really get to me, to the extent of not knowing what path to go in. I think the best advice to stick by is, if you’re enjoying your own music that you’ve created, then you’ve got to be doing something right. If everyone else likes what you’re doing, then that’s a bigger bonus. I must be doing something right because I’m gaining a strong following now!

One review called you a music critics` worst nightmare – you cite Jeff Buckley, Bjork, Frank Zappa, Herbie Hancock, Esperanza Spalding and Nora Jones as your inspirations. On top of that you are known for your own version of Status Quo’s “Pictures Of Matchstick Men” . We won`t even try to squeeze you into one musical genre – but how important is having a broad knowledge of music and different techniques for a performer?

Chloe Mogg:  Being a music journalist, I listen to A LOT of genres. My go to music is dream-pop, trip-hop, jazz fusion and acoustic folk. I think it’s important to have a broad knowledge just like an artist would use different colours to paint on a canvas. As a musician, you have all these colours (genres) to experiment with.

In 2019 you released your debut EP “Thalamus” earning airplays from BBC Introducing and BBC 6 Music. The latter happened after somebody handed your CD to Steve Lamacq at a gig.  He also described you as a powerful musical figure. That must have been quite a proud moment for you as an artist.

Chloe Mogg:  Definitely one of the highlights of my career so far! Still haven’t come down from that cloud yet and don’t think I ever will!

Besides your musical career, you are also a journalist championing young and upcoming acts though reviews and press articles and you run a series of gigs Female Voices Night at the iconic Birmingham venue Tower of Song. You put a lot of effort to support other artists.

Chloe Mogg:  Yeah for sure. I support independent artists looking for more coverage in the industry. Female Voices Night has really blossomed into supporting females across the country (even touring artists) to have a platform where they can showcase their songwriting and storytelling. I think us unsigned artists must stick together because it’s a tough industry to break into, plus, I just love helping others out.

You are very vocal about your struggles with health issues, especially ME. There is no cure at this moment for the illness and the pain and fatigue can severely impact your ability to perform. Musicians with long term disabilities are facing many obstacles in the music industry. If you could propose any changes or improvements that could be introduced to help them, what would they be?

Chloe Mogg: I’ve been quite lucky so far with gigging and also cancelling gigs before, due to my health, because people have understood. There was one time though when mid set at a show last year I had a flare up with M.E and Fibromyalgia, causing anxiety to spark. So I went outside to catch a breath and to compose myself to going back inside and finishing my show off, only for the manager of the venue to come outside and call me a ‘disappointment’ and that I should go back inside and tell everyone I’m not playing anymore. I repeatedly told him what was wrong and he wasn’t having any of it. He was very rude and horrible, causing me to have a full blown panic attack. Anyway, the change and improvement that I’ve always dreamt of is for people to fully understand invisible illnesses. It bugs me that you can’t “see” what’s wrong, but I can tell you now, it’s THERE.

Your newest single is called “Judgement Day” and was released on 14th of March. It signals a brand new direction for you – more electronic, trip-hop like. Is it just one time experiment or are you planning to properly investigate this new path?

Chloe Mogg: Trip-hop has always been a passion of mine and one of the main music styles I listen too. I’m trying to incorporate that style into my studio work more, for example; creating groovy drums to sit behind my main music. “Judgement Day” came out more electronic based than I had hoped, but I’m still really proud of it. It was more of an experiment that came out well and I decided to release it. I have other tracks in the pipeline that are more “true” to my style. I’m definitely still sticking with my alt-rock/folk-grunge sound, but I feel that I’m just evolving that little bit more now.  (laughs)

Your friendly neighbourhood ass kicking singer songwriter – Chloe Mogg

During the lockdown caused by the Corona virus outbreak, you came up with idea of organizing a online concert for your fans. The first gig took place on March 21st and another one on 28th of March. What do you think about streaming your shows online? Did you enjoy the experience? 

Chloe Mogg: I absolutely LOVE it! I’ve never streamed shows like that before and decided to start during the lockdown otherwise I would have lost my mind. I really enjoyed it and definitely was a nerve-wracking experience too. People of the world are so generous and supportive and I wouldn’t be where I am now without my fans.

Tell us more about your brand new initiative called The 7 Arts Still Exist. What is it?

Chloe Mogg: The 7 Arts Still Exist is a group where creatives can show their talents. It’s also a platform where lovers of creativity can get inspiration and check out other peoples work. During the outbreak, my best friend Amy Crouch and I saw a lot of groups aimed mainly at musicians sharing their songwriting or covers, and noticed there was a community for artists, photographers, dancers, film-makers. Hence why we created the group.

Once the national quarantine is over and things return to normal, you will be back to touring. Are you planning something special to celebrate?

Chloe Mogg: I definitely want to put on a show with an awesome line up to celebrate. Obviously, we’re not sure when the national quarantine will be over and everything will resume back to normal, but I’ve definitely got things in the pipeline for a return!

We try to keep the last questions fun at Indieterria. Let’s imagine you can duet with Jeff Buckley and he leaves the song of choice to you. What is the audience gathered at the legendary Sine going to hear?

Chloe Mogg: Well, firstly…I’d probably be star-struck and be doing goldfish impressions while listening to Jeff. I think the song would have to be “Bloom” by Nick Harper with added harmonies for a duet arrangement. Nick is joint first place with Jeff as my main influences. Check Nick Harper out, underrated artist who is an amazing songwriter.

You can follow  Chloe Mogg on socials:

https://www.facebook.com/chloemoggmusic
https://twitter.com/ChloeMogg
https://www.instagram.com/chloemogg/
https://chloemogg.bandcamp.com/
https://soundcloud.com/chloe-mogg
https://www.youtube.com/user/EpicBlondieMogg
http://chloemogg.wixsite.com/chloemoggmusic
https://open.spotify.com/artist/6XvJ26er6tjMnGruJ9DE9w?si=bjjse9ZuSYKp0eMflHtgkg

You can also check Chloe`s music blog – MoggBlog

https://moggblog.com/
https://www.facebook.com/MoggBlog/
https://twitter.com/MoggBlog
https://www.instagram.com/MoggBlog/

And finally, you may want to support her via Patreon. She does incredible work on the circuit.

https://www.patreon.com/chloemogg?

Chloe Mogg is just starting to spread her wings and her songs across the land and we will be reporting on her achievements.

We keep saying that the talent on the Birmingham scene is incredible so all your pluggers, music scouts and labels – once the lock downs are done send your people in. We will be very loud in Second City you will not miss it. What you may find is a ton of musical gems ready to be signed. We mean – how can you NOT want to sign Chloe Mogg on the spot?

M/R

Indieterria meets Rob Hirst

Dear Readers

We may live through hard times for the dreamers (as mighty Welshmen Trampolene observed) but we definitely need visionaries and cultural catalysts – perhaps now more than ever. Hard times call for movers, shakers and people who will push things forward when everyone is looking back at nostalgia.

Through our blog we tend not only to support new and upcoming artists but also those who tirelessly work behind the scenes in labels, music websites, venues and radio stations.  Today`s entry is dedicated to a man who will be seen by future generations as Sheffield`s answer to Tony Wilson – Mr Rob Hirst.

Rob has dedicated years to build a network and to promote bands from across the country in conditions that would make others throw the towel in. His strength, persistence and  vision are shining though and elevated artists to better things.

Rob Hirst – a man for the job

We had a real pleasure and privilege to speak to Rob about his label, music industry and his dream band.

Musician, label owner and a walking encyclopaedia of great new bands – please introduce yourself to readers of Indieterria.

Rob Hirst: Hi, I’m Rob the owner and founder of Fans for Bands and These Bloody Thieves Records! (laughs)

It`s been a year since you have founded These Bloody Thieves Records. In that time you worked with artists such as False Heads, The Howlers, C33`s among many others. That is a truly impressive accomplishment. Tell us where did the idea for a label come from and how did you manage to make this a reality?

Rob Hirst:  I guess it was just a progression from all the other things I was doing. I was working with a lot of bands via Fans for Bands, discovering new bands via my Spotify playlists and I was scouting for others management and labels. When Ditto approached me about the label in the box within a few hours I had the branding, put a post on social media and Luke from False Heads was keen to work with me. It was up and running in 24 hours.

2020 started with a bang at the label. You just announced Singles Club – a very ambitious plan to release 24 singles this year. Can you give more information as we are sure many bands would love to get in touch.

Rob Hirst:  Yeah, I wanted to do something different this year after a frustrating end to 2019. I was bored on Boxing day and the idea just popped into my head. I put a post out on social media and the submissions and support came flooding in. By end of Feb 2020 the label will have put out five singles already with artists all over the UK.

You are the man behind the Fans for Bands project. Please tell us more about it. What exactly is Fans for Bands and how does it work? How this platform can benefit  unsigned artists?

Rob Hirst:  The name itself kind of explains what it is. This is my freelance side to my career and the also the PR/marketing brand that supports the label. The idea is to have a budget marketing (PR/Spotify and Social Media Growth) that gets excellent results based on my passion, knowledge and contacts without ripping a massive hole in the artists pockets.

At the end of December 2019, These Bloody Thieves welcomed Matthew Stockman as head of A&R and Live Events. His presence will surely invigorate the label. We are very curious what live events are in the pipe line? Showcases or maybe even a festival?

Rob Hirst:  Matt is incredibly knowledgeable when it comes to discovering new bands and was an active figure on the London scene before moving to Sheffield and then joining the label. Matt will be looking to discover new artists and then give them a slot at our stages in Sheffield and looking to actively promote to new artists to a Sheffield crowd.

We know its maybe a cliché question but what are you looking for as a label? What qualities should an artist/band possess to grab your attention?  And how prospective artists can approach you?

Rob Hirst:  It’s all about the quality of the artist. Preferably discovered as early as possible and to help to support their releases. Obviously, we want to play our part on breaking a band. But the label has never been about making money. It’s about putting out and supporting great artists and to encourage people to listen to something other than Lewis Capaldi (laughs)

Music Business is not the easiest of industries – and we are sure that running a label is not a walk in the park. But it also offers some valuable lessons to us all. If you were to share some of your experiences with those who want to set up their own labels – what would you say to them?

Rob Hirst:  Yeah of course. Success will definitely not come over night. Don’t sign too many artists at once and don’t invest too much money that you will not see back. I have no regrets about the levels on money invested and lost in the first year. It was all about been taken seriously and getting a reputation so that we could then attract the best artists in the UK – Which has definitely worked.

Last (in)famous question – imagine you can create a super group consisting of any musician from history. Who is in the band, what instruments do they plan and what`s their name?

Rob Hirst:  Wow! Depends what mood I am in! I have to reform my old band and have a mid life crisis. Those musicians I played with played a huge part in my life and all led me to working in music full time. But off the top of my head!

Crispin Hunt (Longpigs) – Vocals/Rhythm Guitars
Nick McCabe (Verve) – Lead Guitars
John Entwhistle (The Who) – Bass
Reni (Stone Roses) – Drums

These Bloody Thieves Records logo

You can follow These Bloody Thieves on socials:

https://www.thesebloodythievesrecords.com/
https://www.facebook.com/thesebloodythieves/
https://twitter.com/TBT_Records
https://www.instagram.com/thesebloodythievesrecords/

 

Fans For Bands logo

and Fans For Bands:
https://www.fansforbands.com/
https://www.facebook.com/fansforbandsuk/
https://twitter.com/fansforbandsuk
https://www.instagram.com/thesebloodythievesrecords/
https://open.spotify.com/user/dbjph28w55odrz4ehj79ckorm?si=IwmniJg1SgmpfxN20g6QSQ

 

Indie radar Logo

Rob Hirst is also the man behind Indie Radar – a mammoth play list for all things indie. If you want to know what is hip on the indie circuit – this is your place to start.

Indie Radar
https://www.facebook.com/weareindieradar
https://twitter.com/weareindieradar
https://www.instagram.com/indieradaruk/

Big thank you to Rob for his assistance and patience. Please support your local scene during this time. We will emerge from it as better, stronger industry.

Mal/Rita